1/13/2024 0 Comments 2023 trends social media![]() Social media allows for a quick response time when companies in the past would have needed to call a press conference and release a formal statement. Research shows 95% of businesses expect to face a crisis in the next two years. Even if you have a small business, consider what issues are important to not only you and your employees but also to your clients and target demographic. Whether it’s taking a stand on social issues or publicly sharing your plans to protect the environment, showcase your support and involvement as part of your marketing efforts. Instead of just marketing to a wider group of people, companies are expected to take real steps to make the world a better place. ![]() For instance, a sunglasses company can create a filter that allows people to try on different frames before purchasing, generating more sales. Brands can take advantage of this trend by implementing it into their products and services. Once considered a sci-fi feature, augmented reality presents itself in the form of features like personality test filters or special effects. Augmented realityĪlthough social media audiences are looking for authenticity and transparency from brands, they are also curious about augmented reality. These videos can range from anywhere between 15 seconds to two-and-a-half minutes long, depending on the platform's capacity. Short-form, bite-sized video allows viewers to consume more videos in a shorter window and are extremely popular with Gen Z. This year, TikTok was so successful that Instagram created Reels, a similar short-form video feature - and even Youtube has added Shorts to mimic the popular app. Shifting to short-form content isn’t new, but it is a persistent trend. Your customers can engage with your brand on social media while purchasing and checking out directly from your social channels. Many platforms have clamored onto the social commerce train, like Instagram adding shops and enabling purchasing directly through posts. Social commerce, or selling your products directly through social media, is the next step in maximizing your social media reach and marrying it with results. Be genuine in your approach to social media marketing, and you’ll appeal to a larger audience. There is little editing or curation, and viewers feel like they are watching a genuine person share their real thoughts. TikTok is successful partly because so much of its content involves people being themselves and showcasing the realities of everyday life. Audiences are looking for more authenticity from the people they follow - including brands. ![]() ![]() Regardless of platform, social media audiences - and internet users more broadly - are viewing posts and accounts with mounting skepticism. Rather than trying to do it all, focus your efforts where they’ll reap the greatest return on investment (ROI). However, in the coming year, the race to make or take the shiniest feature will slow down and businesses will zero in on the platform and features that make the most sense for their goals and audience. With ever-changing social media trends, social media managers often jump from platform to platform to remain relevant to their audience. Find a micro-influencer whose audience aligns with your target group to drive the most sales. While many believe influencer marketing is for larger brands and companies, small businesses can work with local or niche micro-influencers to access their tight-knit following. Influencer marketing involves working with a well-known creator in a given space/market to help promote your brand. Here are some social media trends small businesses should consider using or adapting to in 2023. Regardless of their industry or audience, every small business can leverage social media to expand its reach. In fact, many even get their news, entertainment, and social engagement via platforms like Instagram, Facebook, and TikTok. Social media is an integral part of most people's lives and shopping habits. From a desire for authenticity to short-form video content, there are many trends that are popping up and gaining speed this year when it comes to social media. ![]()
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